What are some ways for an entrepreneur to go beyond convention to design a product to appeal to a particular market?Explain

What are some ways for an entrepreneur to go beyond convention to design a product to appeal to a particular market?
Make sure to reference at least one source of your choosing, within your initial post to support your thoughts, by using proper in-text citation. You may use a minimum of one direct quote or a paraphrase. Include the source in the correct APA format, listed beneath a References header.
I chose my textbook cited below which I have included attached file images of Chapter 4.
Neck, H. M., Neck, C. P., & Murray, E. L. (2020). Entrepreneurship: the practice and mindset. SAGE Publications, Incorporated.