Gender and Advertising
STEP 1: Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.
STEP 2: Find one ad — either one that portrays a “negative” or stereotypical view on gender or sexuality or one that portrays a “positive” view on gender or sexuality. Post pictures or provide links to these advertisements.
STEP 3: Answer the following questions about in a properly formatted paper of 500 – 600 words.
How does this advertisement portray gender, sex, or sexuality? What is the ad intentionally trying to sell? What unintentional messages might it also be sending?
Who is the intended audience of this advertisement? Are there any stereotypes in this ad? How do you think this ad is received? Do you think it is effective? Explain.
If you could make adjustments or changes to this advertisement, what would you do, and why?