Explain why they need a new plan, and discuss some preliminary marketing strategies.

WK1 Remember that your final paper is a 15-page marketing plan for a brand of your choice. This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Topic: Brand or company you are proposing for your topic Brief background […]

How would you improve the brand to make the customers more passionate about it?

Brand personalities Write a well-sourced paper supporting your arguments not to exceed 2 pages. Using the brand you used last week, let’s take a deeper dive. In your paper, answer the following questions: -What is the brand’s personality and does it relate to the target audience? Why and How? -How would you improve the brand […]

What would you suggest the company does to make the brand charismatic?

Brand Basics Write a well-sourced paper not to exceed 2 pages. Choose a brand that is not on the top 100 list that you identified in this week’s discussion. Tell us a little about the company and the products they produce. Is this brand a charismatic brand? If so, what makes it charismatic and what […]

How can we focus on customer expectations to improve brand damage from the incident?

645 Check In Discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand. Prompt Based on the information provided to you, share a completed customizable marketing plan for the reopening of the […]

What was your most interesting discovery or takeaway from the video?

5.2 – Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Introduction to Graphic Design (LinkedIn Learning/4:12) . Graphic design involves various skills and tools used to create the “image” of the brand, otherwise known as a logo, product packaging, and messaging. Summarize in 1-3 sentences. What was your most interesting discovery or […]

Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers?

1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class. 2) Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative strategy? […]