How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha? 

Discussion TOPIC 1: Connecting with Customers PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a […]

How large a sample do you need to take to ensure that you can estimate, with 90% confidence, the proportion of people preferring Coke to within 5% of the actual value? Show all of your work.

Confidence Intervals Using Excel or StatTools, complete the following Problem. Problem – You have been assigned to determine whether more people prefer Coke or Pepsi. Assume that roughly half the population prefers Coke and half prefers Pepsi. How large a sample do you need to take to ensure that you can estimate, with 90% confidence, […]

What is the relationship between Coke and Pepsi? Do they have the same demand curve-are they different-Explain your reasoning.

Discussion Need to respond to the following: • If Coke’s price increases, what will happen to the demand for Pepsi, all other things being equal? • Explain whether it is a movement along the demand curve or a shift of the demand curve. • If Coca-Cola develops a new technology that makes Coke tastier, what […]