What type of channel strategy does it have? (single, multi or omni) Explain briefly.

Part A – Chapter 2 Read & understand the concept, Wheel of Retailing. Identify 1 retailer (online or physical store) for each of the 4 stages and briefly explain why you think they belong to these stages. Explain in terms of price, margin and customer awareness or reputation. There must a total of 4 retailers […]